JTB Thailand Marks 34th Anniversary with Traditional Spirit House Ceremony

On October 29, 2024, JTB Thailand celebrated 34 years of service with a special ceremony at their Bangkok headquarters in the Harindhorn Building. Led by President & CEO, Mr. Takafumi Ouchi, both JTB Thailand and Tour East Thailand staff members gathered to honor Thai cultural practices by paying respects at the spirit house located at the building’s entrance. This traditional observance reflects the Thai custom of making offerings to guardian spirits, believed to bring blessings, protection, and prosperity.

This observance underscores JTB Thailand’s commitment to honoring local traditions and fostering unity within the company. Tour East Thailand’s participation highlights the close-knit bond between team members, embodying JTB’s dedication to integrating respect for cultural customs into its professional environment across Asia.